Brand identity · Clifton, New Jersey

A logo and a look that feel like a real brand.

Name, mark, colours, type and voice, decided together and written down. Then everything carries it: the website, the van, the invoice, the sign, the posts.

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Everything a brand needs.

  • The mark and the wordmark, in every size
  • Colours and type that work on a screen and a van
  • A voice: how you sound in writing
  • The guide, so anyone can keep it consistent
  • Business cards, signs, invoices and social templates
  • The website and the brand built together

Inside a build

The brief.

Who you are, who you are for, and who you are not. Decided before a single mark is drawn.

The mark, in rounds.

Three directions, then one, then the details: the mark at 16 pixels and on a 16 foot sign.

The system.

Colours, type, spacing, photography. The rules that make a hundred things look like one company.

One detail: the business card.

The first thing most customers hold. It has to feel like the company does.

How a project runs

One clear path from the first call to launch.

Every project runs the same five steps, big or small.

  1. 01 Plan. You: One call on the business, the goals and what gets in the way. alstro: The plan, the price and the date, in writing. You keep: The plan.
  2. 02 Design. You: Your notes on the design, in one round. alstro: The design of every screen. You keep: The design files.
  3. 03 Build. You: A working preview as it’s built, and your notes on each. alstro: The build, with a preview you can click at every step. You keep: Every preview.
  4. 04 Launch. You: You sign off, and we go live together. alstro: Launch, with everything set up and tested. You keep: The code, the accounts, the data.
  5. 05 Run. You: Call us. Changes, new pages, help. alstro: We keep it running and build what’s next. You keep: Everything, always.

Built to be trusted

We build it. You own it.

You own it

The code, the accounts and your customers are in your name from day one.

One clear price

The plan says what we build, what it costs and when it’s ready, before we start.

A working preview

You click the real thing as it takes shape, not a slide about it.

We stay on

After launch we keep it running and build what comes next.

Questions about brand identity

I have a logo already. Can you keep it?

Often, yes. We’ll tell you honestly whether it needs a refresh or a restart.

What do I get?

The mark and wordmark in every format, the colours and type, the guide, and the templates you need: cards, signs, invoices, posts.

How long does it take?

It depends on what it needs. You see each round as it happens, and the plan says the dates before we start.

Can you do the website too?

Yes, and it is better when the brand and the site are built together.

Do I own the brand?

Yes. Every file, every format, and the rights to all of it.

Can you help with marketing after?

Yes. The brand is the start; the ads, the search and the posts can follow.

Often built together

Websites: A website that brings in customers, built for the phone first.

Online stores: A store that sells while you’re closed.

Mobile apps: An app your customers open every week.

What’s your next idea?

Tell us what you want to build.

Start a project

info@alstro.co